.png){kind=small}
.png)
APPROACH & PHILOSOPHY
good marketing
doesn't feel like marketing.
It feels like finding exactly what you needed when you needed it.
When you’re actively searching for solutions and stumble across something that feels right for your situation, it feels less like being sold to and more like finding a useful resource that someone left in exactly the right place.
The best marketing creates this feeling of serendipity—
But it's not accident or luck.
It's the result of someone taking the time to deeply understand their audience's real journey.
It's knowing what they need, when they need it, how they're thinking about it, and what will feel more helpful than intrusive.
When someone understands enough about your situation to speak about it accurately, it doesn't feel like they're trying to convince you of anything.
Most of us don't buy things because we saw a convincing ad. We buy things because we were already looking for solutions and found something that seemed to understand our specific situation better than the alternatives.
When marketing gets this right, people don't resist it—they're grateful for it.
clients & industries
Over the past 7 years I've developed an interest in the intersection of marketing communications and the psychology of how people engage and make decisions —
and a growing discernment about what it means to do marketing that's genuinely effective without being invasive, manipulative, or at odds with the values of the people doing it.
Beyond the formal training, I bring something most strategists can't: I've been a client in the exact spaces my clients operate. Coaching, personal development, health and wellness —
I've invested in these services myself. I know what a good offer looks like from the receiving end, what makes someone finally book a call, and what makes them close the tab instead.
That inside knowledge — of the market, the mindset, and the moment someone decides to say yes — is what you're actually hiring when we work together.
MARKETING. STRATEGY. DESIGN.
training & experience
DIGITAL MARKETING MANAGEMENT
CXL, DIGITAL MARKETER
Building marketing systems & strategies: lead generation funnels and social media ads to build a brand audience and drive sales, social media and email campaigns that nurture engaged audiences, optimizing conversion paths that turn visitors into clients, and data analytics to understand what's driving results.
ONLINE BUSINESS DEVELOPMENT
UNIVERSITY OF ILLINOIS, COURSERA
Foundational Business Strategy: market research to identify opportunities, strategic planning, service development, workflow and SOP development, marketing and sales integration, project management, and client relationship management.
COPYWRITING &
COMMUNICATION STARTEGY
COPYSCHOOL, AWAI
Communication strategies that convert without compromising authenticity: website content, landing pages, email campaigns, videos, live events, workshops and webinars that resonate with real problems.
WEBSITE DESIGN & DEVELOPMENT
CENTENNIAL COLLEGE, COURSERA
Full website creation: custom graphic design for web pages, lead generation assets, advertising campaigns, and brand identity, plus technical development using WordPress, Squarespace, Wix, and Webflow.
ART & DESIGN
CENTENNIAL COLLEGE
Custom illustrations, professional video production and editing, and image editing and manipulation with Photoshop, magazine spread development, creative strategy and concept development.