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SERVICES. WEBSITES.
a website that works as hard as you do
Custom website design with strategy baked into every decision — built around your brand, written for your audience, and designed to convert. From a focused
five-page launch site to a full twelve-page brand presence.
Content Strategy
Social Media
Visual Identity
Copywriting
Sales Funnels
Brand Strategy
Lead Generation
Website Design
Email Marketing
Facebook Ads
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SAMPLE - FULL WEBSITES
create
Full Website Build for
Lina Roadas, Metal Health Therapist, Coach, & Speaker
A complete website build for Lina Rodas's mental health therapy practice, covering copywriting consulting, photography direction, and fully custom page designs integrated with the brand visuals, developed end-to-end in Squarespace.
The project balanced clinical credibility with warmth — visuals and language that feel trustworthy to someone searching for a therapist.
Customized To Your Brand
Customized to your specific business model, audience, and goals, ensuring the website is working effectively to achieve your goals.
Aligned With Business Goals
Built to optimize business results—increased leads, conversion rates, and sustainable growth—not just how your website looks.
Optimized For Conversion
Intuitive user journey that helps potential clients understand the business and services and experience clarity about their decisions to move forward.
SERVICES. WEBSITES
your strategic
communication tool.
Most websites fail not because of bad design — but because of unclear strategy. They look fine but say nothing memorable. They're organized by what the business wants to say rather than what the audience needs to hear. They exist without a clear purpose at every page.
Your website isn't a brochure. It's a conversation — and it needs to know what it's trying to say.
This service combines strategic marketing with design — building your site from the audience, the message, and the visual layer last. Every page has a job. Every design decision serves your business goals.
PACKAGES
three tiers
01
STARTER SITE
PHASE 1
-
Discovery & strategy development
-
Copywriting strategy per page (add-on)
-
Full copywriting (add-on)
-
Visual direction
-
Site map & page architecture
PHASE 2
-
Custom page layout & visual design
-
Image curation & art direction
-
Mobile-optimization
-
Basic SEO setup
-
Brand integration
-
Lead capture & CTA integration
-
Email opt-in integration
-
Analytics setup (add-on)
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Launch checklist & handoff
-
Third-party integrations (add-on)
-
Extended visual direction (add-on)
$1,485
Flat rate · 3–5 sessions + 5hrs document development
02
GROWTH SITE
From $2,195
Three tiers · 5 to 12 pages · Custom Design s
03
FULL BRAND SITE
$3,025
4-5 pages
20 hours design time
5 hours revision time
2 hours meeting time
7-8 pages
30 hours design time
7 hours revision time
3 hours meeting time
PHASE 1
-
Discovery & strategy development
-
Copywriting strategy per page (add-on)
-
Full copywriting (add-on)
-
Visual direction
-
Site map & page architecture
PHASE 2
-
Custom page layout & visual design
-
Image curation & art direction
-
Mobile-optimization
-
Basic SEO setup
-
Brand integration
-
Lead capture & CTA integration
-
Email opt-in integration
-
Analytics setup
-
Launch checklist & handoff
-
Third-party integrations
-
Extended visual direction (add-on)
11-12 pages
45 hours design time
7 hours revision time
3 hours meeting time
PHASE 1
-
Discovery & strategy development
-
Copywriting strategy per page (add-on)
-
Full copywriting (add-on)
-
Visual direction
-
Site map & page architecture
PHASE 2
-
Custom page layout & visual design
-
Image curation & art direction
-
Mobile-optimization
-
Basic SEO setup
-
Brand integration
-
Lead capture & CTA integration
-
Email opt-in integration
-
Analytics setup
-
Launch checklist & handoff
-
Third-party integrations
-
Extended visual direction
Three tiers · 5 to 12 pages · Custom Design s
01
Discovery & Brief
A detailed discovery call and intake — covering your brand, audience, goals, and existing assets. This establishes the full strategic context.
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Discovery call (60–90 min
-
Brand assets audit
-
Branding consultation (add-on)
-
Copywriting and content audit
-
Copywriting consultation (add-on)
-
Site plan and goals
02
Strategy & Architecture
All strategic decisions are made here: site structure, messaging hierarchy, page goals, copy strategy, and visual direction.
-
Site map & page architecture
-
Copywriting strategy per page
-
Visual direction
-
Conversion path mapping
-
Strategy review
03
Design & Copy Consulting
Design moves forward guided by the strategy, with copywriting consulting integrated throughout.
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Visual design
-
Copywriting consulting per page
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Design reviews
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Messaging reviews
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Staging link for client review
04
Revisions & Refinement
05
Each revision round has a clear brief and a clear scope. Changes outside the project scope are tracked and quoted transparently.
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Structured feedback
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Revision rounds
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Copy refinements & adjustments
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Mobile & cross-device check
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Walkthrough call
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Scope change tracking & quoting
Launch & Handoff
Final Quality Assurance testing, go-live, and a complete, organized handoff. You leave with design files, copy documents, strategy briefs, and 30 days of post-launch support.
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Final cross-device Quality Assurance test
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Domain & DNS setup (if needed)
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Analytics & tracking verified
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Design files & assets delivered
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Copy documents & strategy briefs
-
Post-launch walkthrough & training
SAMPLE: LANDING PAGES
create
Landing Page ad Funnel for
David Scheel, Mental Health Therapist, Coach & Mentor
A full lead-generation funnel built for David Scheel's Liminos Method:
A landing page offering a free guided meditation resource, leading into a coaching session booking page, followed by an email sequence designed to convert subscribers into booked sessions.
The project covered the complete arc — marketing strategy, copywriting, design, and full development in Squarespace.
Each step was built to carry the same trauma-informed, body-based voice David uses with his own clients, so the funnel never feels like a generic sales sequence.
DELIVERABLES
everything you
receive at
project close
Walkthrough & training
Visual direction, aesthetic references, and the strategic decisions behind the design — so future creative work stays coherent and on-brand.
Copywriting documents (add-on)
All platform credentials, admin access, and hosting documentation — you own everything, nothing is locked behind an agency account.
Brand direction brief (add-on)
The full copywriting wireframes — messaging, audience notes, and copy strategy per page — yours to keep and build from.
Platform access & logins
All design files, image assets, and any branded elements created during the project — organized and labelled for ease of use.
Live website
Your fully designed, mobile-responsive, cross-device tested website — live, connected, and ready to work.
Design files & assets
A recorded walkthrough of your site, CMS and any platforms used — so you can make updates confidently in the future.
add ons
Branding
A visual and verbal identity system — logo direction, colour palette, typography, and brand guidelines — built alongside your site so everything launches looking like it was always meant to go together.
Copywriting
Polished, conversion-focused copy for every page on your site, developed through a strategy-first process that captures your voice and speaks directly to the people you're trying to reach.
Lead Generation System
An opt-in page, lead magnet, and email sequence connected directly to your website — so visitors don't just browse and leave, they join your list and move toward working with you.
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SAMPLE: NEW PAGE ADDITIONS
create
Book Launch Page for
Rachel Radway, Coach & Author
A new page built into Rachel Radway's existing site to support a book release, designed to do double duty as both an announcement and a sales tool.
It includes downloadable excerpts to pull readers in, book reviews for social proof, and order links to convert interest into sales.
The page was built to match her existing site's branding, so it reads as a natural extension of her site rather than a bolted-on launch page.